Website Design

Our custom website designs with strategic insights to 
generate greater brand engagement, higher 
conversions and measurable results.

Web Designing Process

Discovery & Strategy Phase

Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.

Information Architecture

Once the target audience, value differentiation, and strategic business analysis have been established in the website strategy phase, the project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wireframed and documented. This is the blueprint phase of the project.

Creative Design Mockups led by Website Designer

In this phase, website designers roll up their sleeves and start applying color and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site.

Responsive Web Design &
Back-end Development

All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.

Quality Assurance & Testing

Creating a high quality responsive website requires thorough quality assurance testing on multiple devices to ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put into place and the site is tested for proper SEO performance.

Website Launch, Analysis & Optimization

After exhaustive testing in the QA phase, a system administrator takes the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviors on the website and analyzes how to improve performance in order to improve conversion rates, time on site, and repeat visits

Our Featured Projects & Results

We view web design from a creative and strategic perspective. Every website we create, every element and feature developed for our clients, should not only be stunning – it should also have a purpose.

Rapidly Growing Mobile Usage

Mobile web usage is growing at an extremely rapid rate that presents enormous opportunity. A website that is not responsive for mobile devices could potentially miss out on a lot of business opportunities. Our professional responsive designs deliver outstanding results for desktop, tablet, and mobile users. Responsive web design ensures that every user experience is an excellent one.

Rapidly Growing Mobile Usage

Before we take your website live, we put our coding to the test through an extensive quality assurance process. With over 100 check points to review, including security, site speed, and functionality, we ensure that your website is prepared for its launch.

We will lauch for you

Once your website has launched, our team of web developers continue to find ways to improve website performance and integrate new site features and functionalities that will continue to elevate and expand your online business..

Creative Design

In this phase, website designers roll up their sleeves and start applying color and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site..

Why Most Websites Fail

Lack of trust building elements

If website visitors don’t trust you as a reputable company then they will most likely not do business with you. Our interface designers and online marketers have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements. Take a look at this test that we conducted on our own web form:

Message mismatching

This is when the messaging on your website doesn’t match up with the expectations set by your advertising or does not fulfill the needs of your potential customers. This can result in high bounce rates and a low ROI for a website that is otherwise well designed. That is why we analyze your customer base and to better understand their needs to craft the appropriate messaging online sales strategy for your website.

Lack of trust building elements

Too many times, front-end coders and back-end developers take shortcuts. Things like slow page load time, incompatibility with specific web browsers or mobile devices, and broken pages lead to potential customers leaving your website. That is why we have strict development standards that make our websites compatible, fast, and ready for search engine optimization.

Ready to discuss your project?